Closeup Diamond Attraction toothpaste100G.

Closeup White Attraction Diamond gel teeth whitening toothpaste is co-created with cosmetic dentists to give you the power of attraction just when you need it. With its revolutionary Blue Light Technology, it makes your teeth visibly whiter* in one brush. This toothpaste for whitening also progressively whitens teeth as you brush by helping remove yellow stains on teeth.

*whitening is an instant optical effect measured using a digital imaging system. Results may vary.


Close-up antibacterial mouthwash

Discover Blue Light Technology

  • Formulated with Blue Light Technology that makes your teeth visibly whiter
  • Gives you visibily whiter teeth brush after brush


Close-up antibacterial mouthwash

Perfect for

Perfect for mocks and descriptions


  • Sorbitol
  • Water
  • Hydrated Silica
  • Sodium Lauryl Sulfate
  • PEG-32
  • Flavor
  • Cellulose Gum
  • Trisodium Phosphate
  • Sodium Flouride
  • Sodium Saccharin
  • PVM/MA Copolymer
  • C174160
  • Mica/Cl77019
  • Limonene
  • CI 77891
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Get the confidence to get close with closeup

Maybe you have more in common than you think. Get the confidence to get closer with all day freshness! Join Closeup and Ben&Ben in championing closeness of all kinds, and build a future where everyone can be #FreeToLove

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