In 1965, Closeup launched the world's first transparent gel toothpaste. This was a major innovation from the standard white, chalk-based pastes, as it combined a silica base with mouthwash for superior freshness and a completely new look and feel.
OUR STORY
Ever wondered what makes Closeup a pioneer in oral care? Since 1965, Closeup has revolutionized brushing by introducing the world's first gel toothpaste infused with mouthwash. Explore the innovative technology that delivers clinically proven freshness and a more confident smile, changing the game from simple cavity protection to the thrill of getting closer.
Key Takeaways
- Pioneering Gel Formula: In 1965, Closeup revolutionized oral care by introducing the world's first transparent gel toothpaste, moving beyond traditional chalk-based pastes.
- Dual-Action Technology: Our toothpaste combines a silica base with mouthwash to deliver both clinically proven anti-caries protection and superior, long-lasting freshness.
- Complete Oral Health Benefits: The unique gel formula is designed for visible whitening, enhanced plaque removal, and effective delivery of active ingredients like Fluoride and Zinc.
Our story begins in 1965, a time when toothpaste was typically a simple white, chalk-based paste. Closeup changed everything by launching the world's first transparent gel toothpaste. We pioneered a unique formula that combined an effective silica base with the power of mouthwash, creating a product unlike any other.
Our team of professionals is dedicated to developing innovative toothpastes backed by clinically proven technologies. We focus on providing anti-caries protection, superior long-lasting freshness, and visible whitening, all in one gel.
Join us as we continue to champion a vibrant, flavorful approach to complete oral health, helping you achieve an even more confident smile.
HOW IT WORKS
GEL: PROVEN EFFICACY FOR GOOD ORAL HEALTH
For over 40 years, silica-gel toothpastes have been a global standard. Our gel formula was specifically developed to provide long-lasting freshness comparable to mouthwash, while also maximizing Fluoride bioavailability for effective therapeutic action. By including active agents such as Zinc, Closeup's silica-gel toothpaste delivers exceptional oral health benefits and turns your daily brushing routine into a more pleasurable experience.
BENEFITS OF A WELL-FORMULATED GEL-BASED TOOTHPASTE:
- Provides superior, long-lasting fresh breath.
- Effectively enhances the removal of plaque.
- Helps remove extrinsic stains for whiter teeth.
- Efficiently delivers active ingredients throughout the mouth.
Closeup's unique gel formula is expertly crafted to reach every corner of your mouth, ensuring you experience all of these powerful benefits with every brush.
Innovative Technology for Confident Smiles
From pioneering the world's first gel toothpaste in 1965 to today's advanced formulas, Closeup has always been about more than just oral health. Our clinically proven technology, combining silica-gel efficacy with the power of mouthwash, is designed to deliver superior freshness and visibly whiter teeth. This is the science behind the spark, giving you the unbeatable confidence to get closer and celebrate every moment.
Frequently Asked Questions About Our Technology
A well-formulated gel toothpaste like Closeup enhances breath-freshening, improves plaque removal, helps remove surface stains for whiter teeth, and effectively delivers active ingredients like Fluoride throughout the mouth.
Closeup's formulas are designed for anti-caries (cavity) protection by maximizing the bioavailability of Fluoride. Some variants also include active agents like Zinc to deliver additional oral health benefits.
Our gel technology was developed to deliver long-lasting freshness that is equivalent to what you would get from a mouthwash. The unique formula is infused with mouthwash to ensure superior freshness with every use.
