
state of attraction

9 in 10 youths wish for a world where people are free to be with the person they are attracted to

But fewer than 3 in 5 youths feel they actually have that freedom.
In a world where love does not rule, we need to make a stand.

3 out of 4 youths had pursued unconventional relationships

Yet 1 in 2 of those youths kept their unconventional relationships a secret due to fear of discrimination, judgement or public shame

53% of our youths fear discrimination, judegment or public shame when in an unconventional relationship

Support from parents and friends are key enablers of unconventional relationships

Media is a powerful force that can perpetuate or break stereotyped relationships
Source: Closeup purpose quantitative study, 2007 (n = 3,000 Brazil, India and the Philippines)
We can help change this together
In the face of adversity, love only gets stronger.
Two people in love can only get closer.
closeup pledges to help turn the world from a place where love has rules to a place where love rules.
Don't stop fighting for love, because we won't. closeup wants you to be #FreeToLove anyone your heart wishes.
3 journeys of love
will love Rule?
We don’t know. But we know for sure, it is always worth the fight.

In the face of adversity, love only gets stronger.
Two people in love can only get closer.
So from now on, Closeup pledges to advocate for the freedom to love in the most relevant ways we possibly can.
Not just in words, but through concrete actions that support communities.
Be our ally and join us in this movement.
Together, we can build a world that's #FreeToLove
Watch the films
Be inspired with these diverse stories of love that break barriers
As a brand that stands for closeness, we believe that getting close to someone you love is a universal instinct and a universal right. Our mission is to celebrate closeness of every kind, and champion the freedom to love. We won't stop until everyone is #FreeToLove