Free to love Close up

#freetolove presents


state of attraction

earth in the shape of a heart

9 in 10 youths wish for a world where people are free to be with the person they are attracted to 

three people in five

But fewer than 3 in 5 youths feel they actually have that freedom.

In a world where love does not rule, we need to make a stand.

3 in 4 people

3 out of 4 youths had pursued unconventional relationships

pad lock in a shape of a heart

Yet 1 in 2 of those youths kept their unconventional relationships a secret due to fear of discrimination, judgement or public shame 

53% of youths

53% of our youths fear discrimination, judegment or public shame when in an unconventional relationship

two people icon

Support from parents and friends are key enablers of unconventional relationships

tv icon

Media is a powerful force that can perpetuate or break stereotyped relationships

Source: Closeup purpose quantitative study, 2007 (n = 3,000 Brazil, India and the Philippines)

We can help change this together

In the face of adversity, love only gets stronger.
Two people in love can only get closer.

closeup pledges to help turn the world from a place where love has rules to a place where love rules.

Don't stop fighting for love, because we won't. closeup wants you to be #FreeToLove anyone your heart wishes.


3 journeys of love

will love Rule?

We don’t know. But we know for sure, it is always worth the fight.

couple kissing

In the face of adversity, love only gets stronger.

Two people in love can only get closer.

So from now on, Closeup pledges to advocate for the freedom to love in the most relevant ways we possibly can.
Not just in words, but through concrete actions that support communities.

Be our ally and join us in this movement.

Together, we can build a world that's #FreeToLove

Watch the films

Be inspired with these diverse stories of love that break barriers

As a brand that stands for closeness, we believe that getting close to someone you love is a universal instinct and a universal right. Our mission is to celebrate closeness of every kind, and champion the freedom to love. We won't stop until everyone is #FreeToLove

Make Your Move


We live in a place with rules that make us fear and hide. Even in these moments of doubt, love happens. So don't let the rules stop you from making your move and choose to be free to love.

Lost Loves

Watch the real stories of Mark, Anika and Luana, and who they loved and lost, will they be #FreeToLove?

Holding Hands

Would you fight for love?

Fight for love

Love knows no gender, age, or boundaries. Witness the inspiring #FreeToLove stories of these couples who overcame society's pressure to their love.