Closeup White Attraction Diamond gel teeth whitening toothpaste is co-created with cosmetic dentists to give you the power of attraction just when you need it. With its revolutionary Blue Light Technology, it makes your teeth visibly whiter* in one brush. This toothpaste for whitening also progressively whitens teeth as you brush by helping remove yellow stains on teeth.
*whitening is an instant optical effect measured using a digital imaging system. Results may vary.
Maybe you have more in common than you think. Get the confidence to get closer with all day freshness! Join Closeup and Ben&Ben in championing closeness of all kinds, and build a future where everyone can be #FreeToLove