Championing the freedom to love and get close has always been our fight, but right now physical closeness is not advisable. Closeness goes beyond physical contact. Display your love and protect others from COVID-19 virus through social responsibility:
- Wash your hands regularly
- Refrain from touching your eyes, nose, and mouth
- Practise good respiratory hygiene
- Seek medical attention promptly if you experience a fever, cough, or breathing difficulties
- Keep informed and adhere to guidance from your healthcare provider
To find out more, visit the World Health Organization website.
purpose
We believe that experiencing closeness with the person you love is a fundamental right. Our goal is to empower people to turn mutual attraction into action, liberated from doubt and external judgment.
we can help change this together
Challenging conventions has defined us from the very beginning. By rethinking oral care completely, we placed the focus on what counts most: having the confidence to draw close.
Even so, obstacles such as tradition and cultural attitudes persist.
Our mission is to help dismantle these barriers, offering everyone the freedom and self-assurance to be near the person they love.
Across the globe, our #FreeToLove initiative stands up for the right to love, with each region tackling its own specific challenges.
in the uk
We are actively seeking and teaming up with partners to deliver direct support for youth. In the meantime, discover some of the impactful efforts already underway across the globe:
In India, efforts persist to challenge the stigma facing inter-caste and age-gap relationships, providing safe shelter for outcast couples alongside counselling run by local charities.
In Brazil, advocates are pushing for universal marriage equality with a focus on interracial couples, offering counselling support for youth while lobbying government officials for protective legal reforms.
Across the Philippines, 53% of youth worry about facing judgment or discrimination regarding unconventional relationships. We offer counselling designed to aid emotional coping and rebuild personal confidence.