Image of two people smiling and hugging

Free to Love with Confidence

Brand purpose

Closeup has stood for closeness for over 50 years, advocating for the freedom to love and helping young adults turn mutual attraction into action. When that happens, Closeup toothpaste gives you the confidence to get closer. Closeup celebrates closeness of all forms and for everyone to be confident to #FreeToLove.

Watch our video below: