The closeup story

The story begins in 1965.

Before Closeup, the world of toothpaste was all about white chalkbased pastes. 

How it works

Gel: Proven Efficacy for GOOD ORAL HEALTH

Blue light technology have enabled us to achieve the maximum results for whitening teeth we injected that technology in our product line.

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Benefits of a well-formulated gel-based toothpaste:

  1. Enhance breath-freshening efficacy
  2. Enhance the plaque removal functionality
  3. Remove extrinsic tooth stain

Well formulated gels such as Closeup have a unique formula that allows for better reach all over the mouth and deliver all the benefits stated above.

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