closeup Red Hot toothpaste- 145ML.

Get extreme freshness of up to 12 hours* with closeup Red Hot Toothpaste. Made with a breakthrough formula of a red gel toothpaste and anti-bacterial mouthwash, closeup helps kill 99% of germs that cause bad breath, giving you up to a full day’s worth of fresh breath for the confidence to get close. It also has Microshine Crystals that effectively whiten teeth by removing yellow film after every brush. Experience a spicy burst of cool menthol flavors with closeup Red Hot and get the confidence to get close today! * Difference in malodour reduction after 4 weeks vs non zinc toothpaste 


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Close-up antibacterial mouthwash

Intense freshness and intense closeness

  • Formulated with anti-bacterial mouthwash and micro-shine crystals
  • gives you 12 hours of fresh breath and white teeth


Close-up antibacterial mouthwash

For amazingly fresh breath and white teeth with every brush

Brush your teeth twice a day with closeup toothpaste for long-lasting fresh breath and white teeth. So you are ready to make you move!


  • Sorbitol
  • Water
  • Hydrated Silica
  • Glycerin
  • Sodium Lauryl Sulfate
  • PEG-32
  • Flavor
  • Cellulose Gum
  • Sodium Flouride
  • Sodium Saccharin
  • Zinc Sulfate
  • Sodium Hydoxide
  • Synthetic Fluorphlogopite
  • Cl 16035
  • Cl 16255
  • Cl 77891
See All Ingredients

Get the confidence to get close with closeup

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Maybe you have more in common than you think. Get the confidence to get closer with all day freshness! Join Closeup and Ben&Ben in championing closeness of all kinds, and build a future where everyone can be #FreeToLove

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