closeup Diamond Attraction toothpaste- 100G.

Closeup White Attraction Diamond gel toothpaste is co-created with cosmetic dentists to give you the power of attraction just when you need it. With its revolutionary Blue Light Technology, it makes your teeth visibly whiter* in one brush. It also progressively whitens teeth as you brush by helping remove yellow stains. *whitening is an instant optical effect measured using a digital imaging system. Results may vary. 


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Close-up antibacterial mouthwash

Discover Blue Light Technology

  • Formulated with Blue Light Technology that makes your teeth visibly whiter
  • Gives you visibily whiter teeth brush after brush


Close-up antibacterial mouthwash

For amazingly fresh breath and white teeth with every brush

Brush your teeth twice a day with closeup toothpaste for long-lasting fresh breath and white teeth. So you are ready to make you move!


  • Sorbitol
  • Water
  • Hydrated Silica
  • Sodium Lauryl Sulfate
  • PEG-32
  • Flavor
  • Cellulose Gum
  • Trisodium Phosphate
  • Sodium Flouride
  • Sodium Saccharin
  • PVM/MA Copolymer
  • C174160
  • Mica/Cl77019
  • Limonene
  • CI 77891
See All Ingredients

Get the confidence to get close with closeup

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Maybe you have more in common than you think. Get the confidence to get closer with all day freshness! Join Closeup and Ben&Ben in championing closeness of all kinds, and build a future where everyone can be #FreeToLove

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