The closeup story

The story begins in 1965.

Before Closeup, the world of toothpaste was all about white chalkbased pastes.

How it works

Gel: Proven Efficacy for Good Oral Health

Blue light technology have enabled us to achieve the maximum results for whitening teeth we injected that technology in our product line.

Technology pg Subheader 1 image how it works image 01
Technology pg Subheader 2 image how it works image 02

Benefits of a well-formulated gel-based toothpaste:

  1. Enhance breath-freshening efficacy
  2. Enhance the plaque removal functionality
  3. Remove extrinsic tooth stain

Well formulated gels such as Closeup have a unique formula that allows for better reach all over the mouth and deliver all the benefits stated above.