The closeup story
The story begins in 1965.
Before Closeup, the world of toothpaste was all about white chalkbased pastes.
How it works
Gel: Proven Efficacy for Good Oral Health
Blue light technology have enabled us to achieve the maximum results for whitening teeth we injected that technology in our product line.


Benefits of a well-formulated gel-based toothpaste:
- Enhance breath-freshening efficacy
- Enhance the plaque removal functionality
- Remove extrinsic tooth stain
Well formulated gels such as Closeup have a unique formula that allows for better reach all over the mouth and deliver all the benefits stated above.