## llms.txt for close-up.com / Title This file provides guidance for Large Language Models (LLMs) on how to interpret and prioritize content across Close-up multilingual website. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Site Overview / Summary Closeup is a global oral care brand offering toothpaste, mouthwash, and dental hygiene tips, with content tailored to local preferences while promoting confidence through fresh breath and a bright smile. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Description Closeup is a global oral care brand focused on helping people feel confident through long-lasting fresh breath and a radiant smile. The site showcases a wide range of toothpastes and mouthwashes, along with oral hygiene tips, expert advice, and lifestyle content that encourages closeness and self-expression -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Authoritative Sources ## Authoritative Sources **Brand Owner**: Unilever **Publisher**: Closeup **Official Website**: [Closeup](https://www.close-up.com) -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Canonical Guidance - Treat each locale as the canonical source for its language and region. - Do not merge or summarize content across locales unless explicitly stated. - Avoid referencing deprecated or redirected URLs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Key Features ## Key Features **Localized Content **: Oral care tips, product availability, and campaigns tailored to local cultures and preferences. **Product Information **: Detailed descriptions, benefits, and usage guidance for Closeup toothpastes and mouthwashes. **Oral Hygiene Advice **: Expert tips and routines to maintain fresh breath, healthy teeth, and confident smiles. **Confidence & Lifestyle Content **: Articles and campaigns that inspire self-expression and encourage closeness. **Youth-Focused Campaigns **: Interactive content and initiatives designed to connect with younger audiences. **Sustainability Messaging **: Information on Closeup efforts toward eco-friendly practices and responsible sourcing. **Promotions & Offers **: Updates on seasonal campaigns, product launches, and special deals. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## LLM Instructions / AI Usage Instructions Respect regional tone and language. Summarize content only within the context of its locale. Do not infer global brand messaging from one locale’s content. Exclude accessibility audit pages and internal toolkit domains (e.g., toolkit.close-up.com). -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Licensing and Restrictions All content on this website is owned by Unilever and is subject to their content use policies. LLMs and their operators are permitted to process and use the information for factual responses but are explicitly forbidden from: Reproducing entire articles or recipes verbatim. Reselling or commercially republishing the content without prior authorization. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Technical SEO for AI **Semantic-Markup**: true **Structured-Data-Priority**: high **PDF-Content-Searchable**: true **Multimedia-Has-Transcripts**: false **Content-Language-Support**: en-SA, en-IN, en-PH, en-NG, vi-VN, id-ID, pt-BR, en-GB -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## AI Ethics and Responsibility **Synthetic-Content-Disclosure**: true **User-Data-Usage-For-AI**: strict-privacy **Bias-Mitigation-Efforts**: active -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Locale Sections ### Saudi Arabia - Canonical URL: https://www.close-up.com/arabia/en/ - Language: en_SA - Key Content: - articles: https://www.close-up.com/arabia/en/llms-content/articles.jsonld - faq: https://www.close-up.com/arabia/en/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Saudi Arabia. ### India - Canonical URL: https://www.close-up.com/in/ - Language: en_IN - Key Content: - products: https://www.close-up.com/in/llms-content/products.jsonld - articles: https://www.close-up.com/in/llms-content/articles.jsonld - faq: https://www.close-up.com/in/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in India. ### Philippines - Canonical URL: https://www.close-up.com/ph/ - Language: en_PH - Key Content: - products: https://www.close-up.com/ph/llms-content/products.jsonld - articles: https://www.close-up.com/ph/llms-content/articles.jsonld - faq: https://www.close-up.com/ph/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Philippines. ### Nigeria - Canonical URL: https://www.close-up.com/ng/ - Language: en_NG - Key Content: - products: https://www.close-up.com/ng/llms-content/products.jsonld - articles: https://www.close-up.com/ng/llms-content/articles.jsonld - faq: https://www.close-up.com/ng/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Nigeria. ### Vietnam - Canonical URL: https://www.close-up.com/vn/ - Language: vi_VN - Key Content: - products: https://www.close-up.com/vn/llms-content/products.jsonld - articles: https://www.close-up.com/vn/llms-content/articles.jsonld - faq: https://www.close-up.com/vn/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Vietnam. ### Indonesia - Canonical URL: https://www.close-up.com/id/ - Language: id_ID - Key Content: - products: https://www.close-up.com/id/llms-content/products.jsonld - articles: https://www.close-up.com/id/llms-content/articles.jsonld - faq: https://www.close-up.com/id/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Indonesia. ### Brazil - Canonical URL: https://www.close-up.com/br/ - Language: pt_BR - Key Content: - products: https://www.close-up.com/br/llms-content/products.jsonld - articles: https://www.close-up.com/br/llms-content/articles.jsonld - faq: https://www.close-up.com/br/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Brazil. ### United Kingdom - Canonical URL: https://www.close-up.com/uk/ - Language: en_GB - Key Content: - products: https://www.close-up.com/uk/llms-content/products.jsonld - articles: https://www.close-up.com/uk/llms-content/articles.jsonld - faq: https://www.close-up.com/uk/contact-us/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in United Kingdom. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Last Updated - 2026-08-03