The closeup story

The story begins in 1965.

Before Closeup, the world of toothpaste was all about white chalkbased pastes. Closeup was the first in the world to combine the efficacy of silica base, infused with mouthwash, with the transparency of a gel. To make the best products, Closeup has a team of professionals committed to developing innovative toothpastes supported by clinically proven technologies with a specific focus on anti-caries protection combined with superior freshness and visible whitening.

With your support we can make an impact by promoting a flavoursome and colorful way to deliver all-round oral health and a more confident smile

How it works

Gel: Proven Efficacy for Good Oral Health

Blue light technology have enabled us to achieve the maximum results for whitening teeth we injected that technology in our product line.

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Benefits of a well-formulated gel-based toothpaste:

  1. Enhance breath-freshening efficacy
  2. Enhance the plaque removal functionality
  3. Remove extrinsic tooth stain

Well formulated gels such as Closeup have a unique formula that allows for better reach all over the mouth and deliver all the benefits stated above.

Featured Articles

5 Bad Breath Hacks

Find info on how to fight bad breath and take care of your oral health with the freshness gel toothpaste and freshness mouthwash from Closeup.

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5 Ways To Get Lucky And Closer To Your Crush

Get the confidence to get close with these 7 ways to get fresh breath and whiter teeth. Use Closeup gel toothpaste and mouthwash daily.

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